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Services
When to review?
The best time to begin
planning your CMR review is
6 to 9 months out from the
end of your contract, OR
after 5 years of service with
the same CMR without a
review.
A CMR review does not
always lead to changing
CMRs – but it ALWAYS
leads to better a better
program with more savings
and overall consistency.
The best time to begin
planning your CMR review is
6 to 9 months out from the
end of your contract, OR
after 5 years of service with
the same CMR without a
review.
A CMR review does not
always lead to changing
CMRs – but it ALWAYS
leads to better a better
program with more savings
and overall consistency.
What We Do
________________________________________________________________________________________________________________
The YP Assistants Benefit
________________________________________________________________________________________________
SAVE MONEY
Our unique industry knowledge will create substantial program savings for our clients. Every review we conduct requiresROI test funding, appropriate program discounts and regular budgetary reporting in all of the contracts negotiated for our
clients. And our comprehensive RFP services are at no-cost to our clients - it is that simple! There is never a cost or
obligation for our core search service, and we strive to provide impartial recommendations throughout the entire process.
SAVE TIME
We streamline the review process according to client's schedules & get the review done as quickly or slowly as required.
There is a lot of paperwork involved in agency processes - we handle all of the paperwork, expert analysis and negotiations
then we supply easy to understand reporting so our can make the best decisions regarding their agency relationship.
SAVE RESOURCES
We handle all review paperwork & details so our clients can focus on their business & still choose the best CMR for their
YP ad spend. Our clients benefit by not being wrapped up in the process details and they can put resources to other
uses while our expertise secures the best services and pricing. Often times, companies retain YP Assistants for agency
monitoring support; asking us to ensure the relationship remains as productive and as cost effective as possible.
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 | Complete CMR agency reviews | |
| Customized RFP questionnaire documents | |
| Media program analysis and audits | |
| Media transition - Reallocation of spend out of declining print media into online & digital resources | |
| Special focus on capabilities with local search, search engine marketing & mobile marketing products | |
| RFP premise meeting coordination & participation | |
| Program transition assistance | |
| CMR contract negotiations | |
| Yellow Pages placement outsourcing |
The YP Assistants Benefit
________________________________________________________________________________________________
SAVE MONEY
Our unique industry knowledge will create substantial program savings for our clients. Every review we conduct requires
clients. And our comprehensive RFP services are at no-cost to our clients - it is that simple! There is never a cost or
obligation for our core search service, and we strive to provide impartial recommendations throughout the entire process.
SAVE TIME
We streamline the review process according to client's schedules & get the review done as quickly or slowly as required.
There is a lot of paperwork involved in agency processes - we handle all of the paperwork, expert analysis and negotiations
then we supply easy to understand reporting so our can make the best decisions regarding their agency relationship.
SAVE RESOURCES
We handle all review paperwork & details so our clients can focus on their business & still choose the best CMR for their
YP ad spend. Our clients benefit by not being wrapped up in the process details and they can put resources to other
uses while our expertise secures the best services and pricing. Often times, companies retain YP Assistants for agency
monitoring support; asking us to ensure the relationship remains as productive and as cost effective as possible.
| WE PROVIDE OUR CLIENTS WITH ALL THE DETAILS THEY NEED SO THEY CAN SELECT THE BEST YELLOW PAGES AGENCY TO MEET THEIR ADVERTISING GOALS |
Copyright YP Assistants. All rights reserved.
Our Process
_________________________________________________________________________________________________
Our Yellow Pages CMR review process is a system of proprietary validation tools, industry specific research databases and
objective methodologies which combine to create the necessary criteria for the highest level agency evaluation and
selection process.
Our comprehensive RFP protocol follows these simple steps:
1. Benchmarking Advertising Program & Client Needs
2. CMR Introduction & Participant Selection
3. Building Out a Detailed CMR Capabilities Brief [RFP]
4. CMR Presentations & Assessments
5. Financial and Scope of Work Negotiations
6. CMR Selection and Assignment
7. Program Agency Transition & Program Maintenance
We know how busy our clients are so our RFP minimizes our clients workload while maximizing their savings and program
efficiencies.
_________________________________________________________________________________________________
Our Yellow Pages CMR review process is a system of proprietary validation tools, industry specific research databases and
objective methodologies which combine to create the necessary criteria for the highest level agency evaluation and
selection process.
Our comprehensive RFP protocol follows these simple steps:
1. Benchmarking Advertising Program & Client Needs
2. CMR Introduction & Participant Selection
3. Building Out a Detailed CMR Capabilities Brief [RFP]
4. CMR Presentations & Assessments
5. Financial and Scope of Work Negotiations
6. CMR Selection and Assignment
7. Program Agency Transition & Program Maintenance
We know how busy our clients are so our RFP minimizes our clients workload while maximizing their savings and program
efficiencies.
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