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Services
173 chestnut ridge road
bethel, connecticut 06801
203.748.8198
info@ypassistants.com
bethel, connecticut 06801
203.748.8198
info@ypassistants.com
When to review?
The best time to begin
planning your CMR review is
6 to 9 months out from the
end of your contract, OR
after 5 years of service with
the same CMR without a
review.
A CMR review does not
always lead to changing
CMRs – but it ALWAYS leads
to better a better program
with more savings and
overall consistency.
The best time to begin
planning your CMR review is
6 to 9 months out from the
end of your contract, OR
after 5 years of service with
the same CMR without a
review.
A CMR review does not
always lead to changing
CMRs – but it ALWAYS leads
to better a better program
with more savings and
overall consistency.
What We Do
We can coordinate your entire CMR review process which includes the breakout services listed below.
Whether you need all of our services or just a few, we want to be your Yellow Pages expert and advocate.
______________________________________________________________________________________________
Any successful review starts with an all-encompassing RFP [request for proposal] documentt/questionnaire.
Missing questions or omitted requests can mean lost opportunities to save ad-dollars. Our RFP documents
ensure no incentives are left out.
Which agencies best fit your needs? Do they work with your competition? Which have the type of publisher
relationships that can benefit you? Which specialize in your type of business [i.e. franchise, dealer-based,
corporate-run, etc...]. We can supply you a list of CMRs that match your ad goals and budget.
Depending on your specific industry, print Yellow Pages may not be where the majority of your ad dollars need
to be allocated. Internet Yellow Pages or "IYPs" offer an extension, and at times, a replacement to traditional
print telephone directory advertising. We work with our clients to secure the optimum offering for IYP buys and
ensure that the right mix of print and online Yellow Pages is in place to maximize the dollars spent in this
combined media.
We can attend your in-person CMR presentations and help you navigate through the presented materials so
you can determine the extraordinary offer from the ordinary.
We can assist your team when your Yellow Pages program is moving from one CMR to another.
We ensure your contract contains all the details necessary to protect the investment you are making in your
annual Yellow Pages spend.
When our clients do not know if they are getting the best program from their current CMR, we send out inquiries to determine what other CMRs would offer if they were allowed to bid for your account in a review.
These types
of projects are anonymous thereby protecting your existing relationship with your CMR but allows you to know
when you need to open a review.
Some of our clients simply do not have the manpower to have an employee dedicated to placing Yellow
Pages. We offer the outsourcing services where a member of our staff will place your Yellow Pages orders on
your behalf, with the CMR of your choice and for the length of term you need - even if it is permanently.
The YP Assistants Benefit
SAVE MONEY
Our insider knowledge will create substantial program savings for you. We require ROI test funding,
appropriate program discounts and regular budgetary reporting in all of the contracts we help negotiate for our
clients. Our complete RFP service is at no-cost to our clients - it is that simple!
SAVE TIME
We streamline the review process according to your schedule & get the review done as quickly or slowly as you
require. There is a lot of paperwork involved in agency processes - we handle all of the paperwork and supply
you with easy to understand reporting so you can make the best decisions regarding a new CMR.
SAVE RESOURCES
We handle all review paperwork & details so you can focus on your business & still choose the best CMR
for your YP ad spend. Your staff is not wrapped up in the process details and you can put your resources to other
uses while our experts work to get the best deals - and all at no-cost..
 | Complete CMR agency reviews |
Whether you need all of our services or just a few, we want to be your Yellow Pages expert and advocate.
______________________________________________________________________________________________
| Customized RFP questionnaire documents |
Missing questions or omitted requests can mean lost opportunities to save ad-dollars. Our RFP documents
ensure no incentives are left out.
| CMR critiques and recommendations |
relationships that can benefit you? Which specialize in your type of business [i.e. franchise, dealer-based,
corporate-run, etc...]. We can supply you a list of CMRs that match your ad goals and budget.
| Media transition - print Yellow Pages to IYP [Internet Yellow Pages] |
to be allocated. Internet Yellow Pages or "IYPs" offer an extension, and at times, a replacement to traditional
print telephone directory advertising. We work with our clients to secure the optimum offering for IYP buys and
ensure that the right mix of print and online Yellow Pages is in place to maximize the dollars spent in this
combined media.
| RFP premise meeting coordination & participation |
you can determine the extraordinary offer from the ordinary.
| Yellow Pages program transition assistance |
| CMR contract negotiations |
annual Yellow Pages spend.
| Anonymous CMR surveys |
These types
of projects are anonymous thereby protecting your existing relationship with your CMR but allows you to know
when you need to open a review.
| Yellow Pages placement outsourcing |
Pages. We offer the outsourcing services where a member of our staff will place your Yellow Pages orders on
your behalf, with the CMR of your choice and for the length of term you need - even if it is permanently.
The YP Assistants Benefit
SAVE MONEY
Our insider knowledge will create substantial program savings for you. We require ROI test funding,
appropriate program discounts and regular budgetary reporting in all of the contracts we help negotiate for our
clients. Our complete RFP service is at no-cost to our clients - it is that simple!
SAVE TIME
We streamline the review process according to your schedule & get the review done as quickly or slowly as you
require. There is a lot of paperwork involved in agency processes - we handle all of the paperwork and supply
you with easy to understand reporting so you can make the best decisions regarding a new CMR.
SAVE RESOURCES
We handle all review paperwork & details so you can focus on your business & still choose the best CMR
for your YP ad spend. Your staff is not wrapped up in the process details and you can put your resources to other
uses while our experts work to get the best deals - and all at no-cost..
| WE PROVIDE OUR CLIENTS WITH ALL THE DETAILS THEY NEED SO THEY CAN SELECT THE BEST YELLOW PAGES AGENCY TO MEET THEIR ADVERTISING GOALS |
Copyright YP Assistants. All rights reserved.