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Process
When to review?
The best time to begin
planning your agency review
is 6 to 9 months out from the
end of your contract, OR after
5 years of service with the
same CMR/agency without a
review.
An agency review does not
always lead to changing
agencies – but it ALWAYS
leads to better a better
program with more savings
and overall consistency.
The best time to begin
planning your agency review
is 6 to 9 months out from the
end of your contract, OR after
5 years of service with the
same CMR/agency without a
review.
An agency review does not
always lead to changing
agencies – but it ALWAYS
leads to better a better
program with more savings
and overall consistency.
What We Do for YOU - Our Client
________________________________________________________________________________________________________________
We guide your RFP process with objectivity and expertise to keep the program moving on your timeline – freeing you to
manage your normal responsibilities. This helps you find and evaluate the best potential partners without the complications
and uncertainty of going it alone.
Print and online Yellow Pages
Search Engine Optimization & Search Engine Marketing
Local Online Business Feeds
Mobile Marketing & Social Marketing and all aspects of local advertising placements.
The YP Assistants Benefit
________________________________________________________________________________________________
SAVE MONEY
Our unique industry knowledge will create substantial program savings for you. Every review we conduct requires ROI testfunding, appropriate program discounts and regular budgetary reporting in all of the contracts negotiated. And our
comprehensive RFP services are at no-cost - it is that simple! There is never a cost or obligation for our core search service,
and we strive to provide impartial recommendations throughout the entire process.
SAVE TIME
We streamline the review process according your schedules & get the review done as quickly or slowly as you require.
There is a lot of paperwork involved in agency processes - we handle all of the paperwork, expert analysis and negotiations
then we supply easy to understand reporting so you can make the best decisions regarding your agency relationship.
SAVE RESOURCES
We handle all review paperwork & details so you can focus on your business & still choose the best agency for your ad
spend. You benefit by not being wrapped up in the process details and you can put your energy and resources to other
uses while our expertise secures the best services and pricing. Often times, companies retain YP Assistants after a
completed review for agency monitoring support; asking us to ensure the relationship remains as productive and as cost-
effective as possible.
________________________________________________________________________________________________________________
We guide your RFP process with objectivity and expertise to keep the program moving on your timeline – freeing you to
manage your normal responsibilities. This helps you find and evaluate the best potential partners without the complications
and uncertainty of going it alone.
 | Complete CMR & advertising agency reviews with a specific focus on: |
Search Engine Optimization & Search Engine Marketing
Local Online Business Feeds
Mobile Marketing & Social Marketing and all aspects of local advertising placements.
| Customized RFP questionnaire documents | |
| Media program analysis and audits | |
| Media transition - Reallocation of spend out of declining print media into online & digital resources | |
| RFP premise meeting coordination & participation | |
| Program transition assistance | |
| Contract negotiations | |
| Yellow Pages placement outsourcing |
The YP Assistants Benefit
________________________________________________________________________________________________
SAVE MONEY
Our unique industry knowledge will create substantial program savings for you. Every review we conduct requires ROI test
comprehensive RFP services are at no-cost - it is that simple! There is never a cost or obligation for our core search service,
and we strive to provide impartial recommendations throughout the entire process.
SAVE TIME
We streamline the review process according your schedules & get the review done as quickly or slowly as you require.
There is a lot of paperwork involved in agency processes - we handle all of the paperwork, expert analysis and negotiations
then we supply easy to understand reporting so you can make the best decisions regarding your agency relationship.
SAVE RESOURCES
We handle all review paperwork & details so you can focus on your business & still choose the best agency for your ad
spend. You benefit by not being wrapped up in the process details and you can put your energy and resources to other
uses while our expertise secures the best services and pricing. Often times, companies retain YP Assistants after a
completed review for agency monitoring support; asking us to ensure the relationship remains as productive and as cost-
effective as possible.
| WE PROVIDE OUR CLIENTS WITH ALL THE DETAILS THEY NEED SO THEY CAN SELECT THE BEST ADVERTISING AGENCY TO MEET THEIR ADVERTISING GOALS |
Copyright YP Assistants. All rights reserved.
Our Process
_______________________________________________________________________________________________________________
Our agency review process is founded on a system of proprietary validation tools, industry specific research databases and
objective methodologies which combine to create the necessary criteria for the highest level agency evaluation and
selection process.
Our comprehensive RFP protocol follows these simple steps:
1. Benchmarking Advertising Program & Client Needs
2. Agency Introduction & Participant Selection
3. Building Out a Detailed Agency Capabilities Brief & Questionnaire [RFP]
4. In-person Agency Presentation Coordination & Assessments
5. Financial and Scope of Work Negotiations
6. Agency Selection and Assignment
7. Program Agency Transition & Program Maintenance
Our process minimizes client workload while maximizing their savings & program efficiencies.
_______________________________________________________________________________________________________________
Our agency review process is founded on a system of proprietary validation tools, industry specific research databases and
objective methodologies which combine to create the necessary criteria for the highest level agency evaluation and
selection process.
Our comprehensive RFP protocol follows these simple steps:
1. Benchmarking Advertising Program & Client Needs
2. Agency Introduction & Participant Selection
3. Building Out a Detailed Agency Capabilities Brief & Questionnaire [RFP]
4. In-person Agency Presentation Coordination & Assessments
5. Financial and Scope of Work Negotiations
6. Agency Selection and Assignment
7. Program Agency Transition & Program Maintenance
Our process minimizes client workload while maximizing their savings & program efficiencies.
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