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We are not a Yellow Pages agency - we help our clients hire the right one!
Copyright YP Assistants. All rights reserved.
The YP Assistants advantage
While many Yellow Pages advertiser's procurement, advertising & marketing departments have an understanding of the
advertising agency RFP & search process, few have a proven objective-based Yellow Pages industry specific
methodology for getting the job done right and securing the most in program offers, agency-services and potential savings.
Additional challenges for these advertisers needing to conduct a CMR review are time constraints, interruption of ongoing
business demands and lack of knowledge of the Yellow Pages industry itself. It is no wonder that more than 80% of
Yellow Pages advertisers have not conducted a CMR search in the last 5 years!
Our goal is to make the CMR agency review and selection process as easy as possible for our clients. We do all the work
in the RFP review so that our clients can choose the best CMR to meet their Yellow Pages advertising needs.
While many Yellow Pages advertiser's procurement, advertising & marketing departments have an understanding of the
advertising agency RFP & search process, few have a proven objective-based Yellow Pages industry specific
methodology for getting the job done right and securing the most in program offers, agency-services and potential savings.
Additional challenges for these advertisers needing to conduct a CMR review are time constraints, interruption of ongoing
business demands and lack of knowledge of the Yellow Pages industry itself. It is no wonder that more than 80% of
Yellow Pages advertisers have not conducted a CMR search in the last 5 years!
Our goal is to make the CMR agency review and selection process as easy as possible for our clients. We do all the work
in the RFP review so that our clients can choose the best CMR to meet their Yellow Pages advertising needs.
Our mission is to assist Yellow Pages advertisers organize and conduct Yellow Page agency reviews, also called a
"CMR RFP - request for proposals" and build more cost-effective Yellow Pages programs.
YP Assistants is a firm dedicated solely to the Yellow Page advertising media. We are not a Yellow Pages agency - we
help our clients find the right one. We specialize in complete CMR reviews and other services to help our clients create
savings in their print and online Yellow Pages spend with overall discounts, ROI testing and funded media buys.
"CMR RFP - request for proposals" and build more cost-effective Yellow Pages programs.
YP Assistants is a firm dedicated solely to the Yellow Page advertising media. We are not a Yellow Pages agency - we
help our clients find the right one. We specialize in complete CMR reviews and other services to help our clients create
savings in their print and online Yellow Pages spend with overall discounts, ROI testing and funded media buys.
| Proprietary Validation Tools |
| Industry Research & Data Mining |
| Dedicated Yellow Pages Experts |
- Benchmarking & Agency Assessment
- Agency Search
- Advertising Program Audits
- Print Media Transition to Digital Sources
- On-going Print & Online Program Monitoring
- CMR Consulting
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