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173 chestnut ridge road
bethel, connecticut 06801
203.748.8198
info@ypassistants.com
bethel, connecticut 06801
203.748.8198
info@ypassistants.com
We are not a Yellow Pages agency - we help our clients hire the right one!
Copyright YP Assistants. All rights reserved.
The YP Assistants advantage
While many Yellow Pages advertiser's procurement, advertising & marketing departments have an understanding of the
advertising agency RFP & search process, few have a proven objective-based Yellow Pages industry specific
methodology for getting the job done right and securing the most in program offers, service and savings.
Additional challenges for these advertisers needing to conduct a CMR review are time constraints, interruption of
ongoing business demands and lack of knowledge of the Yellow Pages industry itself [i.e. Which CMRs are the best to
include in a review? What questions must be asked to guarantee the best savings and offers are secured? Etc.] It is no
wonder that more than 80% of Yellow Pages advertisers have not conducted a CMR search in the last 5 years!
Our goal is to make the CMR agency review and selection process as easy as possible for our clients. We do all the
work in the RFP review so that our clients can choose the best CMR to meet their Yellow Pages advertising needs.
While many Yellow Pages advertiser's procurement, advertising & marketing departments have an understanding of the
advertising agency RFP & search process, few have a proven objective-based Yellow Pages industry specific
methodology for getting the job done right and securing the most in program offers, service and savings.
Additional challenges for these advertisers needing to conduct a CMR review are time constraints, interruption of
ongoing business demands and lack of knowledge of the Yellow Pages industry itself [i.e. Which CMRs are the best to
include in a review? What questions must be asked to guarantee the best savings and offers are secured? Etc.] It is no
wonder that more than 80% of Yellow Pages advertisers have not conducted a CMR search in the last 5 years!
Our goal is to make the CMR agency review and selection process as easy as possible for our clients. We do all the
work in the RFP review so that our clients can choose the best CMR to meet their Yellow Pages advertising needs.
Our mission is to assist Yellow Pages advertisers organize and conduct Yellow Page agency
reviews, also called a "CMR RFP - request for proposals" and build more cost-effective Yellow
Pages programs.
YP Assistants is a firm dedicated solely to the Yellow Page advertising media. We are not a Yellow Pages agency - we
help our clients find the right one. We know Yellow Pages because all of our employees used to work for CMR Yellow
Pages agencies. Now we work with companies that advertise in the Yellow Pages and use the services of a Yellow Pages
agency [also called a "CMR" - Certified Marketing Representative]. We specialize in complete CMR reviews and other
services to help our clients create savings in their print and online Yellow Pages spend with overall discounts, ROI testing
and funded media buys.
Our Process
Our Yellow Pages CMR review process is a system of proprietary validation tools, industry specific research databases
and objective methodologies which combine to create the necessary criteria for the highest level agency evaluation and
selection process.
reviews, also called a "CMR RFP - request for proposals" and build more cost-effective Yellow
Pages programs.
YP Assistants is a firm dedicated solely to the Yellow Page advertising media. We are not a Yellow Pages agency - we
help our clients find the right one. We know Yellow Pages because all of our employees used to work for CMR Yellow
Pages agencies. Now we work with companies that advertise in the Yellow Pages and use the services of a Yellow Pages
agency [also called a "CMR" - Certified Marketing Representative]. We specialize in complete CMR reviews and other
services to help our clients create savings in their print and online Yellow Pages spend with overall discounts, ROI testing
and funded media buys.
Our Process
Our Yellow Pages CMR review process is a system of proprietary validation tools, industry specific research databases
and objective methodologies which combine to create the necessary criteria for the highest level agency evaluation and
selection process.
| Proprietary Validation Tools |
| Industry Research & Data Mining |
| Dedicated Yellow Pages Experts |
| We proudly serve clients in the United States & Canada! |
