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We are not a CMR or advertising agency - we help our clients hire the right one!
Copyright YP Assistants. All rights reserved.
The YP Assistants advantage
While many of our client's procurement, advertising & marketing departments have an understanding of the advertising
agency RFP & search process, few have a proven objective-based, industry & media specific methodology for getting the
job done right and securing the most in program offers, agency-services and potential savings.
Additional challenges for these advertisers needing to conduct an agency review are time constraints, interruption of
ongoing business demands and lack of knowledge of the Yellow Pages, Local Search & Social/Mobile industry itself. It is
no wonder that more than 80% of advertisers have not conducted a media advertising search in the last 5 years!
Our goal is to make the agency review and selection process as easy as possible for our clients. We do all the work in the
RFP review so that our clients can choose the best agency to meet their specific advertising needs.
While many of our client's procurement, advertising & marketing departments have an understanding of the advertising
agency RFP & search process, few have a proven objective-based, industry & media specific methodology for getting the
job done right and securing the most in program offers, agency-services and potential savings.
Additional challenges for these advertisers needing to conduct an agency review are time constraints, interruption of
ongoing business demands and lack of knowledge of the Yellow Pages, Local Search & Social/Mobile industry itself. It is
no wonder that more than 80% of advertisers have not conducted a media advertising search in the last 5 years!
Our goal is to make the agency review and selection process as easy as possible for our clients. We do all the work in the
RFP review so that our clients can choose the best agency to meet their specific advertising needs.
Our mission is to assist local search and local media advertisers organize and conduct comprehensive
agency reviews, also called a "Agency RFP - request for proposals" and build more cost-effective
advertising and media buying programs.
YP Assistants is a firm dedicated solely to assisting national-level corporate advertisers conduct advertising media agency
reviews. We are not an ad agency - we help our clients find the right one. We specialize in complete agency reviews
focusing on local, digital and print media buys to help our clients create savings in their media spend with overall discounts,
ROI testing and improved measurement metric.
agency reviews, also called a "Agency RFP - request for proposals" and build more cost-effective
advertising and media buying programs.
YP Assistants is a firm dedicated solely to assisting national-level corporate advertisers conduct advertising media agency
reviews. We are not an ad agency - we help our clients find the right one. We specialize in complete agency reviews
focusing on local, digital and print media buys to help our clients create savings in their media spend with overall discounts,
ROI testing and improved measurement metric.
| Proprietary Validation Tools |
| Industry Research & Data Mining |
| Dedicated Agency Review Experts |
- Benchmarking & Agency Assessment
- Agency Search
- Advertising Program Audits
- Print Media Transition to Digital Sources
- On-going Print & Online Program Monitoring & Placement Services
- CMR Consulting
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