The YP Assistants Benefit
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SAVE MONEY
Our unique industry knowledge will create substantial program savings for you.  Every review we conduct requires ROI test funding, appropriate program discounts and regular budgetary reporting in all of the contracts negotiated.  And our comprehensive RFP services are ususally at no-cost - it is that simple!

SAVE TIME
We streamline the review process according your schedules & get the review done as quickly or slowly as you require.  There is a lot of paperwork and constant agency contact involved in reveiw processes - we handle all of the paperwork, expert analysis and negotiations then we supply you with easy to understand reporting so you can make the best decisions regarding your next agency relationship.

SAVE RESOURCES
We handle all review paperwork & details so you can focus on your business and still choose the best agency for your program spend.  You benefit by not being wrapped up in the RFP process details.  You can put your energy and resources to other uses while our expertise secures the best services and pricing.  Often times, companies retain YP Assistants  after a completed review for agency monitoring support; asking us to ensure the relationship remains as productive and as cost-effective as possible.

When to put your account in review

The best time to begin planning your agency review is  6 to 9 months out from the end of your contract, OR after 5 years of service with the
same agency without a review.  

An agency review does not always lead to changing agencies – but it ALWAYS leads to better a better program with more savings
and overall  consistency.

President's Message

"Understanding our client's needs is our number one objective before we start any agency review process.

This high level of understanding prior to a review builds a stronger future agency relationship and
a clearer vision for the return the client will see for their advertising investment."

Noelle Mullin
President