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Understanding our client's
needs is our number one
objective before we start any
review process.
This high level of
understanding during a
review builds a stronger
directory program and a
clearer vision for the return
the client will see for their
Yellow Pages investment."
Noelle Mullin
YP Assistants was founded by our President, Noelle Mullin. Noelle has a diverse background
in advertising including pharmaceutical advertising, consumer products marketing & branding,
and of course, Yellow Pages.
We'd love to say it was business brilliance and methodical strategy that caused YP Assistants
to open its doors...but as with most successful businesses, it was luck, timing and an "A HA!"
moment. An old Yellow Pages client of Noelle's sought her out and expressed an interest in
getting her assistance in finding a better Yellow Pages program, possibly even a new Yellow
Pages agency [also called a "CMR" - Certified Marketing Representative]. Noelle took on the
project and found it was a mutually beneficial process not only for Noelle and her client - but
for the CMRs as well.
in advertising including pharmaceutical advertising, consumer products marketing & branding,
and of course, Yellow Pages.
We'd love to say it was business brilliance and methodical strategy that caused YP Assistants
to open its doors...but as with most successful businesses, it was luck, timing and an "A HA!"
moment. An old Yellow Pages client of Noelle's sought her out and expressed an interest in
getting her assistance in finding a better Yellow Pages program, possibly even a new Yellow
Pages agency [also called a "CMR" - Certified Marketing Representative]. Noelle took on the
project and found it was a mutually beneficial process not only for Noelle and her client - but
for the CMRs as well.
Our Guarantee
We promise every review will deliver:
We promise every review will deliver:
- Our clients choose who pays for our services - most have the winning CMR pay the fees making our service FREE!
- Exposure to the ONLY most ethical, stable and reliable CMRs in the industry.
- The most appropriate overall program discount for the volume of advertising you place.
- The highest ROI test funding available supported solely by CMRs and publishers.
- Proven rationale that the Yellow Pages you place will generate leads, calls & sales.
- CMR provided marketing & budget reports that demonstrate the value of your Yellow Pages advertising.
- The easiest review process possible that provides the largest negotiated savings available in the industry today.
- Detailed terms for a clear, concise and fair contract negotiated at the end of your review.
173 chestnut ridge road
bethel, Connecticut 06801
203.748.8198
info@ypassistants.com
bethel, Connecticut 06801
203.748.8198
info@ypassistants.com
Copyright YP Assistants. All rights reserved.
Our Corporate Standards
We hold ourselves to the highest industry standards:
All employees of YP Assistants must have worked for CMRs or Yellow Pages publishers. Why?
Within the corporate client and agency communities, YP Assistants has earned a reputation as a "best-in-class"
consulting firm based on our quality work, thoroughness and integrity. We are passionate about the value our RFPs
create by helping our clients select and manage agency relationships more effectively and efficiently.
We hold ourselves to the highest industry standards:
All employees of YP Assistants must have worked for CMRs or Yellow Pages publishers. Why?
- We understand Yellow Pages and the CMRs hired to place them.
- We can bring our expertise to every review and RFP we coordinate.
- We ensure our clients will not miss out on any savings, ROI investments or advertising opportunities available.
Within the corporate client and agency communities, YP Assistants has earned a reputation as a "best-in-class"
consulting firm based on our quality work, thoroughness and integrity. We are passionate about the value our RFPs
create by helping our clients select and manage agency relationships more effectively and efficiently.
It has been close to 5 years since then, and the number of Yellow Pages advertisers calling on YP Assistants to be their
expert to assist them with a CMR search or to renegotiate their current contract is in constant growth. Yellow Pages, as
an advertising media, has a unique and confusing language - Yellow Pages rules and intricacies take years to learn and
are constantly changing. Clients are at times at the mercy of telephone directory publishers and the CMRs as well. Our
goal is to act as our clients' Yellow Pages expert and ensure they have the best program possible with the best CMRs in
the industry.
expert to assist them with a CMR search or to renegotiate their current contract is in constant growth. Yellow Pages, as
an advertising media, has a unique and confusing language - Yellow Pages rules and intricacies take years to learn and
are constantly changing. Clients are at times at the mercy of telephone directory publishers and the CMRs as well. Our
goal is to act as our clients' Yellow Pages expert and ensure they have the best program possible with the best CMRs in
the industry.
About Us
Please click here to get more information and client references