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Understanding our client's
needs is our number one
objective before we start any
review process.

This high level of understanding
during a review builds a
stronger directory program and
a clearer vision for the return
the client will see for their
advertising investment."


Noelle Mullin
President, YP Assistants
About Us
For the past 6+ years, YP Assistants has been honored to serve the needs of
advertisers seeking to conduct advertising agency reviews.  Our agency reviews
focus on local media and creative advertising agencies including SEO & SEM as
well as mobile and social media marketing products and services.  

We also specialize in Yellow  Pages/CMR reviews.  Yellow Pages, as an
advertising media, has a unique and confusing language - Yellow Pages rules
and intricacies take years to learn and are constantly changing.  We are our
clients'  Yellow Pages expert and ensure they have the best program possible
with the best CMRs in the industry.
Our Guarantee
We promise every review will deliver:

  • Our clients choose who pays for our services - most have the winning agency pay the fees making our service FREE!

  • Exposure to the ONLY most ethical, stable and reliable agencies in the industry.

  • No conflict of interest - we are not affiliated with any agency - we are an independent agency search firm.

  • Our clients are the decision-makers at every stage of the RFP - we guide the review but our clients are the drivers.

  • A clear plan for the transition of eroding print advertising into online, digital and search-based marketing protocols.

  • The most appropriate overall program discount for the volume of advertising you place.

  • The highest ROI test funding available supported solely by advertising agencies and publishers.

  • Proven rationale that the print and interactive media placed will generate leads, calls & sales.

  • Agency-provided marketing & budget reports that demonstrate the value of all media placements.

  • The easiest review process possible that provides the largest negotiated savings available in the industry today.

  • Detailed terms for a clear, concise and fair contract negotiated at the end of the agency review.
Copyright YP Assistants. All rights reserved.
Our Corporate Standards
We hold ourselves to the highest industry standards:

All employees of YP Assistants must have worked for CMRs or advertising media agencies.  Why?  
  • We understand how agencies and media publishers work together and how that impacts our clients.  
  • We understand the need for our clients to transition out of traditional print placements and into digital, mobile and
    search marketing to capture leads and quality conversions.
  • We know the ROI testing and actionable items our clients need to prove the efficacy of the advertising they place - we
    also know agencies have access to free test funding and we secure  value-added ROI testing in all of our RFPs.

Within the corporate client and agency communities, YP Assistants has earned a reputation as a "best-in-
class" consulting firm based on our quality work, thoroughness and integrity. We are passionate about the
value our RFPs create by helping our clients select and manage agency relationships more effectively and
efficiently.