Understanding our client's
needs is our number one
objective before we start any
review process.
This high level of understanding
during a review builds a
stronger directory program and
a clearer vision for the return
the client will see for their
Yellow Pages investment."
Noelle Mullin
President, YP Assistants
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About Us
For the past 6 years, YP Assistants has been honored to serve the needs of advertisers
seeking to conduct a Yellow Pages agency - CMR review. We are the only CMR review firm
in the Yellow Pages industry.
Yellow Pages, as an advertising media, has a unique and confusing language - Yellow
Pages rules and intricacies take years to learn and are constantly changing. We are our
clients' Yellow Pages expert and ensure they have the best program possible with the
best CMRs in the industry.
Our Guarantee
We promise every review will deliver:
- Our clients choose who pays for our services - most have the winning CMR pay the fees making our service FREE!
- Exposure to the ONLY most ethical, stable and reliable CMRs in the industry.
- No conflict of interest - we are not affiliated with any CMR - we are an independent agency search firm.
- Our clients are the decision-makers at every stage of the RFP - we guide the review but our clients are the drivers.
- A clear plan for the transition of eroding print advertising into online, digital and search-based marketing protocols.
- The most appropriate overall program discount for the volume of advertising you place.
- The highest ROI test funding available supported solely by CMRs and publishers.
- Proven rationale that the print and interactive media placed will generate leads, calls & sales.
- CMR-provided marketing & budget reports that demonstrate the value of all media placements.
- The easiest review process possible that provides the largest negotiated savings available in the industry today.
- Detailed terms for a clear, concise and fair contract negotiated at the end of the agency review.
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Copyright YP Assistants. All rights reserved.
Our Corporate Standards
We hold ourselves to the highest industry standards:
All employees of YP Assistants must have worked for CMRs or Yellow Pages publishers. Why?
- We understand how CMRs and Yellow Page publishers work together and how that impacts our clients.
- We understand the need for our clients to transition out of traditional print placements and into digital, mobile and
search marketing to capture leads and quality conversions.
- We know the ROI testing and actionable items our clients need to prove the efficacy of the advertising they place -
we also know CMRs have access to free test funding and we secure value-added ROI testing in all of our RFPs.
Within the corporate client and agency communities, YP Assistants has earned a reputation as a "best-in-
class" consulting firm based on our quality work, thoroughness and integrity. We are passionate about
the value our RFPs create by helping our clients select and manage agency relationships more
effectively and efficiently.
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