Our mission is to organize and conduct comprehensive agency reviews, also called a "Agency RFP - request for proposals."  

Our company has two-arms of expertise for our clients benefit. 

1. YP Assistants - YP Assistants is a firm dedicated solely to assisting national-level corporate advertisers conduct advertising agency reviews for CMR Yellow Pages agencies as well as search agencies.
2. RFP Assitants - RFP Assistants is a firm dedicated to clients looking to engage with customer and employee Incentive and Reward agencies.

We are not an ad agency - we help our clients find the right one.

Our RFP services build more cost-effective advertising and media buying programs for advertisers that place online advertising, print Yellow Pages as well as companies looking for a rewards and incentive agency for travel and awards program management.  

We specialize in complete agency review and RFP services.  Our RFP and RFI processes optimize our clients media and event planning and reward expenditures.

While many of our client's procurement, advertising & marketing departments have an understanding of the advertising agency RFP & search process, few have a proven objective-based, industry & media specific methodology for getting the job done right and securing the most in program offers, agency-services and potential savings.

Additional challenges for our clients needing to conduct an agency review are time constraints, interruption of ongoing business demands and lack of expertise in the areas of incentive and recognition marketing, print and online Yellow Pages, Local Search & Social/Mobile industries and trending.  

Our goal is to make the  agency review and selection process as easy as possible for our clients.  We are not the decision-makers but we do all the work in the RFP review so that our clients can choose the best agency to meet their specific advertising needs.  

What we do

• Media Agency Search

• Incentive & Reward Agency Search

• Advertising Program Audits

• Pay-for-Performance Media Buys

• Print Media Transition to Digital Sources

• On-going Print & Online Program Monitoring& Placement Services

• Marketing & Business Consulting